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The recent patent application filed by Google particulars quite a few items the search engine utilizes keyword research software on-line to rank net pages. The certain application is summarized as:

A method for scoring a document, comprising: identifying a document acquiring one or far more varieties of history data related with the document and producing a score for the document primarily based on the a single or far more kinds of history information.

The patent application sheds substantial light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you need to contemplate for your Search engine marketing efforts.

Update Your Website

Updating your web site is crucial when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google locations considerable value on how usually your content is updated. The more frequently you update, the timely and relevant your site will appear to Google. In turn, this leads to greater rankings.

To appease mighty Google, take into account the following plan of action:

1. Update pages frequently,

two. Add new pages to your site,

3. Interlink the new pages with other individuals on your site, and

4. Add new pages on a weekly basis alternatively of all at once.

When Google returns to the website, you want to make certain that there is new content. The higher rankings of blog web sites are evidence of this method.

Googles Seeking at Your Domain

In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking procedure. The application suggests that domains that are registered for longer periods of time are given a lot more value simply because such a commitment shows the web site is not a fly-by-night jump page. It is advised that you extend all domain registrations for as lengthy as feasible as portion of your search engine optimization efforts. It is difficult to tell how considerably the registration procedure impacts the ranking approach, but each and every tiny bit assists.

Google claims that it also digs deeper into domain names to evaluate the legitimacy of the internet site. Aspects in the evaluation consist of the net host and the who is info. According to the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. Even though such hosts are not detailed in the application, pray to God that you are not making use of one particular. You ought to evaluate your host if your optimization efforts are not producing final results.

If your search engine optimization efforts for Google are failing, the patent application could provide answers. Speak about a excellent E-book!